Referring domains is the number I’d pay most attention to here. Here are the same stats for the Moz blog: However, unless you compare these numbers with your competitors, they don’t tell you much. These numbers seem quite large at first glance and, if you see similar ones for your site, might be enough to provide a small ego boost. It looks like we have 40.2K backlinks from ~5K referring domains. You’ll find the answer to that question here: Let’s start with the absolute basics and answer a simple question: how many backlinks and referring domains do you have pointing to your site? See how your backlink profile compares to the competition Site Explorer > enter domain > choose the “*.domain/*” modeĮverything in this section requires nothing but the Overview report (i.e., the one you see after entering a site into Site Explorer). If you’re auditing your entire website, choose the “*.domain/*” option instead. Please note that in this instance, we’re choosing the “prefix” mode because we want to restrict things to the Ahrefs blog, rather than site the as a whole. Site Explorer > enter domain > choose the “prefix” mode Get a high-level view of your backlink profileįirst things first, let’s plug the site into Site Explorer and do some basic analysis. (Fingers crossed we don’t come across anything too nauseating!) Step 1. The coverage we provide should be enough to perform a sufficient link audit without the hassle of merging multiple datasets.įor consistency, I’ll be auditing the Ahrefs blog ( /blog) throughout this guide.
So if you don’t feel comfortable using APIs and working with large amounts of data, your best bet is to stick to an online tool with a convenient UI.įor that reason, we’ll keep things simple in this guide and use only Ahrefs which is known to have the best link data in the industry. Please be advised, however, that merging data from multiple sources can be a complicated process that requires spreadsheet or coding skills. However, should you have the budget available to do so, it’s always preferable to download data from all available link sources-Ahrefs, Google Search Console, Majestic, Moz, etc. You can do this entire thing with nothing but an Ahrefs account.
Either way, it’s still well worth the relatively small time investment. Likewise, it will take an experienced SEO less time than an inexperienced SEO. If you go deeper and investigate specific issues, it will take longer.
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